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Diagnosis: America used to build beautiful, durable buildings, neighborhoods, and whole towns quickly. Today we slowly add ugly, disposable buildings to dysfunctional, crumbling cities we used to love but quietly harbor plans to leave. The most ambitious projects in America today are now master-planned retirement communities, casinos, and data centers.
Team mandate: Design beautiful, livable neighborhoods on the principals of New-Traditional architecture and city planning, including streets and parks where groups of kids can play safely without adult supervision. Success is parents, without fear or hesitation, kicking their kids out of the house with one rule: “Be back before dinner!”
You are reading version 1.0 published September 23 2025. Next version expected Q1 2026.
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Learn about the other 9 teams building New Athens More info →
Our main approach is to make it unprofitable to own a home you don’t live in.
Cities and states use laws and regulations to control housing prices. Most keep prices high because homeowners vote. As a new city without any homeowners (yet), we’re free to create a system that, from a dozen angles, keeps prices low.
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